Have you participated in some of our teleclasses, but missed out on prior topics that are of interest to you?
Due to the number of requests we've received, we have taken 5 of our most popular teleclasses and are making them available on 1 CD!
Learn about:
• How to get clients to say "YES" when they call
• The Pros & Cons of Taking Insurance
• How to Uphold Practice Policies
• The Ins and Out of Private Practice
• How to Establish a Vision for Your Practice
Other teleconferences are sold for $25-50 each. In this special package, you'll get 5 separate 1-hour conferences on 1 CD for just $50. That's 5 hours of valuable marketing and practice-building information at an unbeatable price. Don't pass up this introductory offer as this price will only be available to you until November 15th!
Go to http://www.askbelieveachieve.org and reserve your copy today!
Jodi Blackley, MFT
Steve McCready, MFT
http://www.askbelieveachieve.org
Monday, November 3, 2008
Wednesday, October 8, 2008
Stay On Top of Your Practice
With the economy in crisis, people are becoming more particular with how they spend their funds. You might be experiencing a dip in your client load; however, it doesn't mean that you can't use this downtime to organize your schedule and implement some balance in your life. So, what can you do to find such balance?
1) If your level of self-care has decreased, use this time to focus on yourself. Schedule in time for yourself now, while you have that time, so when your phone is ringing off the hook once again, you will already have that self-care time built in.
2) Want to alter some aspect of your practice? Use this time to revamp how your run your business.
3) Need to update your website or marketing plan? Now is the perfect time to do so! Block out time in your schedule to work on your marketing plan, visit doctors' offices, join networking groups and plan presentations.
These are a few ways you can maintain a positive outlook on a stress period in our nation, which in turn will make your practice stronger and you'll be more prepared for the influx of clients who will need your services to recuperate from this ordeal. Many therapists are taking a reactive, negative stance to the economic situation. If you don't allow yourself to be swayed by such negativity and continue to work on yourself and your practice, those efforts will result with more positive energy and focus, which is what we need to maintain a healthy practice and what our clients need from us.
1) If your level of self-care has decreased, use this time to focus on yourself. Schedule in time for yourself now, while you have that time, so when your phone is ringing off the hook once again, you will already have that self-care time built in.
2) Want to alter some aspect of your practice? Use this time to revamp how your run your business.
3) Need to update your website or marketing plan? Now is the perfect time to do so! Block out time in your schedule to work on your marketing plan, visit doctors' offices, join networking groups and plan presentations.
These are a few ways you can maintain a positive outlook on a stress period in our nation, which in turn will make your practice stronger and you'll be more prepared for the influx of clients who will need your services to recuperate from this ordeal. Many therapists are taking a reactive, negative stance to the economic situation. If you don't allow yourself to be swayed by such negativity and continue to work on yourself and your practice, those efforts will result with more positive energy and focus, which is what we need to maintain a healthy practice and what our clients need from us.
Thursday, September 11, 2008
Create a Vision for your Practice
How will you know if your successful if you don't have a way to measure success?
How will you know when you've achieved your dream practice?
Join us on September 16 at 2:00pm (PDT) for a teleconference call on Building a Vision for your Practice. Learn how to set up a business plan so that you can measure your success.
Sign up today by going to our website Ask! Believe! Achieve!.
Look forward to seeing you there!
How will you know when you've achieved your dream practice?
Join us on September 16 at 2:00pm (PDT) for a teleconference call on Building a Vision for your Practice. Learn how to set up a business plan so that you can measure your success.
Sign up today by going to our website Ask! Believe! Achieve!.
Look forward to seeing you there!
Thursday, August 14, 2008
Failing to Plan is Planning to Fail
If you don't have a business plan, or a vision for your practice, then how will you know what to work on?
How will you know when you've succeeded?
What will that look like?
Whether you're already in private practice, or just thinking about the possibility, it is never too early to work on a vision for your practice.
Join us on August 22, 2008 at 1:00 pm PDT for a FREE teleconference call on "Creating Your Practice Vision".
You can sign up today by clicking here!
Don't "fail to plan" to include this teleconference on your schedule!
We look forward to seeing you there!
We also have a new listserv up and running for those looking for ways to build their dream practice. Join us today by registering at Ask! Believe! Achieve! Yahoo Group.
How will you know when you've succeeded?
What will that look like?
Whether you're already in private practice, or just thinking about the possibility, it is never too early to work on a vision for your practice.
Join us on August 22, 2008 at 1:00 pm PDT for a FREE teleconference call on "Creating Your Practice Vision".
You can sign up today by clicking here!
Don't "fail to plan" to include this teleconference on your schedule!
We look forward to seeing you there!
We also have a new listserv up and running for those looking for ways to build their dream practice. Join us today by registering at Ask! Believe! Achieve! Yahoo Group.
Tuesday, August 5, 2008
The Value of Therapy
Whether or not it qualifies as a recession, it's clear that we are experiencing an economic slowdown across the nation. You may have seen the impact of this in your practice - fewer calls, or more potential clients who are 'price shopping'. This can be distressing, but you don't need to panic or start looking for another job. Instead, you'll want to continue to work on marketing yourself as effectively as possible, and a key component of this is helping clients understand the value of coming to see you for their therapy needs.
If client are going to be more careful with how they spend their dollars, then it's important you convey how and why you are the best therapist for them. Help your potential clients to believe that you will be providing them value for their money. What are some of the ways you can do this?
1) Define your "ideal client" as well as the services you provide to this target population.
2) Convey these qualifications on your website and in your other marketing materials.
3) Get professional looking business cards, that don't demonstrate they're "free."
4) Work on a phone script (or several even!) to help you discuss your strengths with a potential client, so when they inquire about your fee, you can reply with confidence, as well as begin building rapport, so the client responds to you in a positive manner.
5) Have confidence in your skills and your ability to help others, and remind yourself of this before speaking with clients.
There will always be clients who are shopping for the 'lowest price'. That's okay - there are still plenty of people out there who will invest the money in a service that provides them with clear value. Continue to believe in yourself and your skills. We know therapists who are having record months right in the midst of this economic downturn, there's no reason you can't do it, too!
If client are going to be more careful with how they spend their dollars, then it's important you convey how and why you are the best therapist for them. Help your potential clients to believe that you will be providing them value for their money. What are some of the ways you can do this?
1) Define your "ideal client" as well as the services you provide to this target population.
2) Convey these qualifications on your website and in your other marketing materials.
3) Get professional looking business cards, that don't demonstrate they're "free."
4) Work on a phone script (or several even!) to help you discuss your strengths with a potential client, so when they inquire about your fee, you can reply with confidence, as well as begin building rapport, so the client responds to you in a positive manner.
5) Have confidence in your skills and your ability to help others, and remind yourself of this before speaking with clients.
There will always be clients who are shopping for the 'lowest price'. That's okay - there are still plenty of people out there who will invest the money in a service that provides them with clear value. Continue to believe in yourself and your skills. We know therapists who are having record months right in the midst of this economic downturn, there's no reason you can't do it, too!
Saturday, July 26, 2008
New Community Group!
We have been getting a lot of requests to provide a community where people can go to share ideas and strategies on building and marketing their private practice. Well, we've heard the requests and we've responded!
We have created a Yahoo Group just for that purpose. If you are a clinician (licensed, pre-licensed or even still in graduate school) with a drive to enter the world of private practice, then this is the place for you! All levels or expertise are welcome! Private practice can be isolating and trying to create a practice can be overwhelming. Rather than trying to go it on your own, this is a great way to expand your support system and maybe even create a network of your own.
So if you want to join us, go to Yahoo Group: Ask! Believe! Achieve! & sign up today!
We have created a Yahoo Group just for that purpose. If you are a clinician (licensed, pre-licensed or even still in graduate school) with a drive to enter the world of private practice, then this is the place for you! All levels or expertise are welcome! Private practice can be isolating and trying to create a practice can be overwhelming. Rather than trying to go it on your own, this is a great way to expand your support system and maybe even create a network of your own.
So if you want to join us, go to Yahoo Group: Ask! Believe! Achieve! & sign up today!
Wednesday, July 2, 2008
Summer Slowdown
Clients go on vacation, children are out of school, work schedules are dramatically altered, resulting in an impact in your client caseload. Does this sound familiar? Are you finding your schedule and income in a state of flux? Welcome to Summer Slowdown! Summer can be a anxiety-provoking time for therapists, but it doesn't have to be. If you're finding your caseload to be a bit off-kilter at this time of the year, there are several things you can do to keep your practice thriving:
1) Look at your marketing strategies -- Are you tracking where your clients are finding you? Are you looking at where your calls are coming from and if a call is resulting in an intake? If not, now is the time to do this. By determining how you are attracting clients, you can decide where to best invest your marketing dollars.
2) Define your ideal client -- Trying to figure out who to market to? If you haven't determined your ideal client, then how are they ever going to find you and the wonderful services you can provide to them? Defining your ideal client will give you the strength, motivation and direction you need to build your dream practice.
3) Revisit your practice vision -- how long has it been since you've gone over your vision? A good business owner revisits their vision (aka their business plan) every 6 months to a year to see whether they are meeting their goals and to check that their goals are in alignment with their business needs. If you don't have a vision, now is the time to establish one! Otherwise, how will you possibly know when you've met your goals?
4) Get a website - You've defined your ideal client and have your vision, but how are your clients going to find you? Internet marketing is essential in the 21st century. Building a site takes time, and using the Summer is the perfect time to work on getting your site up and running without taking away from a heavy caseload.
5) Indulge in self-care -- we tell our clients how important it is to engage in a little TLC, yet we are notorious for not following our own advice! Whether it be a weekend getaway or taking up a new hobby, a little self-care can rejuvenate our own well-being, so we'll be ready to tackle those full caseloads!
If you're unsure where to start, or how to proceed, don't feel you have to tackle this on your own. Contact us today and let us help you get back on track! Ask! Believe! Achieve!
1) Look at your marketing strategies -- Are you tracking where your clients are finding you? Are you looking at where your calls are coming from and if a call is resulting in an intake? If not, now is the time to do this. By determining how you are attracting clients, you can decide where to best invest your marketing dollars.
2) Define your ideal client -- Trying to figure out who to market to? If you haven't determined your ideal client, then how are they ever going to find you and the wonderful services you can provide to them? Defining your ideal client will give you the strength, motivation and direction you need to build your dream practice.
3) Revisit your practice vision -- how long has it been since you've gone over your vision? A good business owner revisits their vision (aka their business plan) every 6 months to a year to see whether they are meeting their goals and to check that their goals are in alignment with their business needs. If you don't have a vision, now is the time to establish one! Otherwise, how will you possibly know when you've met your goals?
4) Get a website - You've defined your ideal client and have your vision, but how are your clients going to find you? Internet marketing is essential in the 21st century. Building a site takes time, and using the Summer is the perfect time to work on getting your site up and running without taking away from a heavy caseload.
5) Indulge in self-care -- we tell our clients how important it is to engage in a little TLC, yet we are notorious for not following our own advice! Whether it be a weekend getaway or taking up a new hobby, a little self-care can rejuvenate our own well-being, so we'll be ready to tackle those full caseloads!
If you're unsure where to start, or how to proceed, don't feel you have to tackle this on your own. Contact us today and let us help you get back on track! Ask! Believe! Achieve!
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