Wednesday, October 8, 2008

Stay On Top of Your Practice

With the economy in crisis, people are becoming more particular with how they spend their funds. You might be experiencing a dip in your client load; however, it doesn't mean that you can't use this downtime to organize your schedule and implement some balance in your life. So, what can you do to find such balance?

1) If your level of self-care has decreased, use this time to focus on yourself. Schedule in time for yourself now, while you have that time, so when your phone is ringing off the hook once again, you will already have that self-care time built in.

2) Want to alter some aspect of your practice? Use this time to revamp how your run your business.

3) Need to update your website or marketing plan? Now is the perfect time to do so! Block out time in your schedule to work on your marketing plan, visit doctors' offices, join networking groups and plan presentations.

These are a few ways you can maintain a positive outlook on a stress period in our nation, which in turn will make your practice stronger and you'll be more prepared for the influx of clients who will need your services to recuperate from this ordeal. Many therapists are taking a reactive, negative stance to the economic situation. If you don't allow yourself to be swayed by such negativity and continue to work on yourself and your practice, those efforts will result with more positive energy and focus, which is what we need to maintain a healthy practice and what our clients need from us.