The Value of Therapy

Whether or not it qualifies as a recession, it's clear that we are experiencing an economic slowdown across the nation. You may have seen the impact of this in your practice - fewer calls, or more potential clients who are 'price shopping'. This can be distressing, but you don't need to panic or start looking for another job. Instead, you'll want to continue to work on marketing yourself as effectively as possible, and a key component of this is helping clients understand the value of coming to see you for their therapy needs.

If client are going to be more careful with how they spend their dollars, then it's important you convey how and why you are the best therapist for them. Help your potential clients to believe that you will be providing them value for their money. What are some of the ways you can do this?

1) Define your "ideal client" as well as the services you provide to this target population.
2) Convey these qualifications on your website and in your other marketing materials.
3) Get professional looking business cards, that don't demonstrate they're "free."
4) Work on a phone script (or several even!) to help you discuss your strengths with a potential client, so when they inquire about your fee, you can reply with confidence, as well as begin building rapport, so the client responds to you in a positive manner.
5) Have confidence in your skills and your ability to help others, and remind yourself of this before speaking with clients.

There will always be clients who are shopping for the 'lowest price'. That's okay - there are still plenty of people out there who will invest the money in a service that provides them with clear value. Continue to believe in yourself and your skills. We know therapists who are having record months right in the midst of this economic downturn, there's no reason you can't do it, too!